The 3F brand.
Everything you need to reference the protocol in editorial, partner pages, and research. Logos, colors, typography, and usage notes. Reach out atinquiries@3f.xyzfor anything not listed here.
One mark, two surfaces.
The 3F mark is a geometric glyph — no wordmark, no lockup. Use the solid form on either a light neutral (preferred) or a near-black background. Maintain clearspace equal to the height of the glyph on all sides.
Keep the mark solid and monochrome. Black, white, or a single brand color.
Preserve the 1:1 aspect. Never stretch, skew, or rotate.
Add gradients, outlines, drop shadows, or recolor strokes individually.
Place the mark on low-contrast photography or busy backgrounds.
Blue for leverage,
orange for lend.
The palette is narrow on purpose. Blue carries everything risk and leverage — the primary brand surface. Orange is reserved for lending and yield, the secondary surface. Neutrals carry the rest.
Two families. One accent.
Host Grotesk carries the system — UI, body, and headlines. Libre Baskerville italic is reserved for a single editorial accent inside a heading or paragraph. The accent is always brand-colored.
Download the kit.
Individual files below. If you need a lockup, partnership badge, or another format, emailinquiries@3f.xyz.
- 3F mark — SVGBlack on transparent. Vector master.
- 3F mark — SVG, whiteFor dark backgrounds and photography.
- 3F mark — PNG 512High-resolution raster. Square canvas.
- 3F mark — PNG 192App icon. Safe for tiny placements.
- Apple touch iconiOS home-screen safe-area render.
- FaviconMulti-size ICO for browser tabs.
- Open Graph imageSocial share card, 1200×630.
